Earth Science News  





. Firms scan brain waves to improve ads in Japan

by Staff Writers
Tokyo (AFP) Nov 12, 2008
US research firm Nielsen and its partner NeuroFocus said Wednesday they would offer a new service in Japan to scan the brain waves of potential customers to help companies improve their marketing.

The service will review brain waves, eye movements and other physical features of potential customers to precisely study the impact of commercial messages or products, the two firms said.

Nielsen will collect the necessary data in Japan and the California-based NeuroFocus will use its teams of experts, including physicians, to examine the effects of the tested products or commercial messages, they said.

The service measures the attention level and emotional engagement of possible customers and the message's retention level, they said.

"NeuroFocus is a very new innovative approach of marketing research, but also it has a very economical value," said Cindy Shin, the head of Nielsen's Japan arm. "So NeuroFocus can really help our clients to do better marketing."

The two firms formed a tie-up in February in the United States.

Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
All About Human Beings and How We Got To Be Here




Tempur-Pedic Mattress Comparison

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News
China's media workers not in good physical shape: report
Beijing (AFP) Nov 7, 2008
Almost all of China's media workers are suffering from less than ideal health, largely due to heavy smoking, irregular meals and sleep, and sedentary lifestyles, state media reported Friday.

.
Get Our Free Newsletters Via Email
  



  • Quake-hit China faces long road towards psychological recovery
  • China sombre on six-month anniversary of quake
  • Governor says major Tokyo quake 'chance' for west Japan
  • US warship on humanitarian mission not aimed at Russia, Venezuela exercises

  • Carbon Dioxide Levels Already In Danger Zone
  • World Needs Climate Emergency Backup Plan
  • Global Warming Predicted To Hasten Carbon Release From Peat Bogs
  • Humidity increases greenhouse gas warming

  • Orbital Ships NASA's Orbiting Carbon Observatory Satellite To Launch Site
  • Arctic Sea Ice Decline Shakes Up Ocean Ecosystems
  • CHRIS Satellite Imager Celebrates 7 Years Scientific Success
  • Paloma Still Intensifying And Turning Northward

  • Analysis: Chad exemplies oil corruption
  • Analysis: Ecuador wants steady oil flow
  • October OPEC Oil Output Reduced
  • ConocoPhillips and CleanFUEL USA Launch Program To Increase Propane Fueling Sites

  • AIDS vaccines: New hope for problem-plagued path
  • Death By Hyperdisease
  • Experimental HIV vaccine may have increased infection risk: study
  • Seeing Life In Viruses

  • Spring Bloom Brings Jelly Balls To NSW Coast
  • Life's Boiling Point
  • Coral Reefs Found Growing In Cold, Deep Ocean
  • Climate change pushing lemmings over the edge: study

  • Italian police find massive illegal waste dump near Naples
  • Smelly effluent mars affluent Dubai's beaches
  • White House defends last-minute deregulation push
  • China struggling to meet environment goals: official

  • Firms scan brain waves to improve ads in Japan
  • Surprising Effects Of Climate Patterns In Ancient China
  • China's media workers not in good physical shape: report
  • Scientists compare human, chimp genetics

  • The content herein, unless otherwise known to be public domain, are Copyright 1995-2007 - SpaceDaily.AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement