Newswriting style as readership factor?
Columbia, Mo. (UPI) Apr 12, 2011
An ongoing decline in newspaper readership among women isn't caused by common news writing styles used in news stories, U.S. researchers say.
"We found that women are equally engaged in both 'inverted pyramid' and 'chronological narrative' news stories, so there must be another cause for the decline in female readership," said Miglena Sternadori, former doctoral student at the Missouri School of Journalism. "For example, women could be less interested in crime and negative stories that tend to fill newspapers."
In inverted pyramid style, the most important fact of the story is at the top, followed by each fact in order of importance, while narrative style is typically chronological and focuses more on storytelling rather than fact listing.
Most newspapers prefer to use inverted pyramid style when writing stories, and some have blamed it as a possible cause for the decline in female readership.
Sternadori, an assistant professor at the University of South Dakota, and Kevin Wise, an associate professor of communication at the Missouri School of Journalism, compared the reactions of participants while reading inverted pyramid style stories and chronological narrative stories, a UM release reported Tuesday.
Sternadori measured secondary task reaction times, which show how fast participants respond to secondary stimuli, such as beeping sounds, while they are reading stories. Women's overall reaction times were slower than men's but were very similar regardless of the style of news story the female participants were reading, Sternadori said.
The result shows women are engaged in what they're reading regardless of the news writing style utilized, she said.
Share This Article With Planet Earth
All About Human Beings and How We Got To Be Here
Paris (UPI) Apr 11, 2011
France's controversial burqa ban came into force Monday, with women wearing the Muslim face veil in public risking fines of $200 and classes on secularism. The controversial law, the first of its kind in Europe, also foresees fines of up to $90,000 and two years in jail for anyone found to have forced a woman to conceal her face, Radio Free Europe reports. France, a country of 62 ... read more
|The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement|