"We've combined 40 years of experience in the trailer business with the global research capability of GE to give customers specific products and services to help them be successful in the current market environment," said Scott Nelson, vice president sales.

"The result today at ATA is our ability to deliver a portfolio of asset and trailer management tools and processes that add value to every conceivable step of trailer utilization. The ultimate challenge for us and for our customers is to generate as many revenue hours as possible for each trailer in a fleet during every 24-hour period."

Nelson said that achieving the highest revenue generation from trailer assets requires a vision that GE is uniquely qualified to provide. "Meeting and exceeding customer demands in the trucking and transportation industry will require relevant business integration combined with a vision for how to maintain high levels of service with multifunctional, expandable asset tracking technology execution over many years."

The company is using its latest generation of asset tracking technology - its GE VeriWise platform - as the center of a suite of services to set a new standard in comprehensive asset tracking and trailer fleet management.

"We are making a commitment here at ATA to be an unequalled industry resource for the entire life cycle of trailer fleet management so that our customers can stay focused on their core business activities," Nelson said.

GE TIP integrated services are designed to help customers generate maximum value during each stage of the revenue life cycle of a trailer. The new integrated fleet management portfolio comprises; Acquisition, Finance and Insurance, GE VeriWise Asset Tracking, Mobile Maintenance, and Remarketing

"The role our customers played in the development of our portfolio cannot be overstated," Nelson said. "Through their feedback, we were able to establish priorities regarding asset management functionality and which features to develop first. In addition, customers shared with us their concerns about trailer underutilization, lost trailers and issues around insuring trailers in a variety of different circumstances."

Nelson said the most important feedback GE TIP received during its research was that many customers value tracking their trailer assets but also want services to help them better manage the business side of their assets - not just picking up, hauling and dropping off loads.

"Our research data indicates that trucking companies, no matter their size, are feeling the challenge of staying ahead of the ever-increasing demands of their businesses," Nelson said.

"Trucking operations are more complex than ever, shipping customers are more demanding than ever, and compliance with transport and security regulations is taking more time and costing more than ever before," Nelson said. "We think these trends are combining to attract more companies to GE TIP and our portfolio approach to fleet management services anchored by GE VeriWise."

Nelson said that in addition to the premier quality and flexibility of each GE service in the portfolio, customers derive additional value from being able to choose and use as many or as few of the different parts of the overall portfolio to focus on specific objectives or operating goals.

"We know that not all of our customers will choose to use our complete offering, but we still want all of our customers, large and small, to be aware of the integrated portfolio of services available to them," Nelson said.

"Without exception, every one of our customers' businesses is changing. We want our customers to know that we're ready to help them outsource as much of their shipping and transportation requirements they wish so they can reach their business objectives faster and with less cost and stress while delivering more value to their customers with consistent, reliable service."

GE TIP has developed its new portfolio of services for the trucking industry with the assistance of several GE units including the renowned GE Global Research Center near Schenectady, NY. The GE Global Research Center has been instrumental in developing the newest generation of GE VeriWise technology and works closely with GE TIP customer-relations professionals to track the new usage data developed daily by the increasing numbers of GE VeriWise users.

The GE VeriWise platform uniquely uses dual low-earth orbit satellites plus the latest transceiver and long-life battery technology to give truckers and shippers precision location tracking, anywhere in the world.

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